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Paramount Network has an official start date.
The Viacom-owned cable channel will switch over from Spike on Jan. 18 at 9 p.m. with an hourlong live Lip Sync Battle telecast.
More details, including the celebrity guest list, will be announced in the coming weeks, but the special will be filmed, fittingly, at the Paramount lot in Hollywood.
The Lip Sync Battle special will be followed by the original six-part miniseries Waco, which hails from Weinstein Television, later in January. The burgeoning cable network’s original series slate also includes a anthology reboot of the beloved film Heathers, the Kevin Costner drama Yellowstone and the ‘70s-set hourlong American Woman.
In addition to Lip Sync Battle, several other of Spike’s unscripted series will make the move to Paramount Network, including Ink Master and Bar Rescue.
As part of Monday’s launch announcement, Paramount Network also unveiled its new logo.
Debuting in February, the rebranding is meant to make the channel more broad and accessible, as compared to the male-skewing Spike, which launched in 2000. The change is one of several among Viacom’s cable portfolio, which has been restructured to focus on six “core brands” including Paramount Network, as well as MTV, Comedy Central, BET, Nickelodeon and Nick Jr.
Kevin Kay will serve as president of Paramount Network, TV Land and CMT, with TV Land’s Keith Cox overseeing development and production at Paramount.
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