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ViacomCBS continues to build up and broaden out CBS All Access.
The streamer has added nearly 800 more episodes of children’s programming, including from hit series Paw Patrol, Dora the Explorer, Blue’s Clues and more as the subscription service prepares to rebrand next year as Paramount+.
The streamer has also added a new “Kids Mode,” which, similar to other SVOD services, allows parents to create and manage profiles that limits content for children based on ratings. CBS All Access’ existing parental PIN controls — which is designed to limit programming for mature audiences — will continue to be available.
The efforts arrive as CBS All Access has focused on adding content from across the ViacomCBS portfolio of networks — Nickelodeon, Comedy Central, Paramount Network, MTV and so on — as it looks to expand its appeal beyond core assets from CBS. Kids programming, as Disney+ and Netflix have shown, remains an integral part of a streamer’s effort to appeal to all members of the family. Programs that don’t fit with the strategy for Paramount+ — like Comedy Central’s The Other Two and Paramount Network’s Emily in Paris — have been licensed to third-party buyers HBO Max and Netflix, respectively.
“We are thrilled to bring even more popular kids hits from Nick Jr. and Nickelodeon to the service, in advance of our upcoming rebrand as Paramount+,” said Rob Gelick, executive vp and GM streaming services and chief product officer at ViacomCBS Streaming. “We’ve already seen incredible growth in viewership since we began expanding our offering of children’s programming on the service. With today’s new product enhancements, like ‘Kids Mode’ and multiple profiles, we can create customized experiences for each member of the household, while giving our subscribers even more opportunities to discover and watch family programming together, and allowing parents additional peace of mind with the ability to further customize what programming is available to their kids.”
Other titles included in Wednesday’s announcement — Blaze and the Monster Machines, Bubble Guppies, Shimmer and Shine — will join a roster of other commercial-free kids programming on CBS All Access including Cloudy With a Chance of Meatballs, Danger Mouse, new editions of Lassie, George of the Jungle and Mr. Magoo. Other ViacomCBS franchises on the service include SpongeBob SquarePants and new spinoff series Kamp Koral as well as the exclusive home of The SpongeBob Movie: Sponge on the Run.
CBS All Access will be rebranded as Paramount+ at a date to be determined next year. ViacomCBS will continue to aggressively add programming from across its ecosystem as it ramps up both originals and licensed fare for the platform as it looks to compete with Netflix, Amazon, Apple and other streamers from major media conglomerates.
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