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The Turner-owned cable network will release the entire 10-episode season of the 1960s-set cop drama on-demand over the Labor Day holiday weekend.
Starting at noon Saturday and running through Monday night, TNT subscribers will be able to binge the series via TNT On Demand, TNTDrama.com and the Watch TNT mobile app as well as on participating TV providers’ platforms and apps.
The move comes after TNT offered the first four episodes of the freshman drama via VOD the day after the show’s Aug. 25 premiere.
“The message from the fans was very clear: They wanted to binge the whole season,” Burns tells THR. “And that’s what we’re doing this weekend. Binge-watching is clearly how a significant portion of the audience wants to watch these types of serialized shows. Making the whole season available was a perfect way to end the summer.”
The first four episodes will continue to be available through TNT’s on-demand platforms after Labor Day, with new episodes posted in the coming weeks.
Public Morals opened to 2.1 million total viewers in same day returns, pulling a 0.3 among the key adults 18-49 demo. That’s down 53 percent and 50 percent, respectively, compared with its lead-in, TNT’s top performing Rizzoli & Isles.
Burns created the project and also stars as Terry Muldoon, a leader of the NYPD’s Public Morals division in the late 1960s.
The series is based on films Burns had been trying to make about New York cops and criminals for two decades, the actor previously told THR, to no avail. One story was what he describes as an “Irish-American Godfather,'” a multigenerational story about New York City cops. The other revolved around gangsters in Manhattan’s Hell’s Kitchen neighborhood.
“Like a lot of indie filmmakers, I took notice of where our audience was going and where is the best place to tell your story,” he said. “It’s obvious that it’s on television.”
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