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NBC had a mixed bag on Thursday night. The network’s coverage of the Democratic National Convention reached new highs according to fast affiliate numbers, averaging a 2.1 rating among adults 18-49 at the 10 p.m. hour. But the two-hour America’s Got Talent, displaced by Wednesday’s NFL game, marked a series low for the competition. It averaged a 1.9 adults rating. Altogether, the network brought in a 2.0 adults rating for the night and 7.2 million viewers.
Big Brother saw a boost on CBS, climbing 16 percent from last week’s summer low to a 2.2 rating among adults 18-49. The network’s news coverage of the DNC and President Obama‘s speech pulled a 0.9 rating among adults 18-49, giving CBS an average 1.6 adults rating and 5.3 million viewers on Thursday.
Wipeout and Rookie Blue both rebounded from last week’s series lows. Wipeout was up 18 percent for a 1.3 adults rating and the season finale of Rookie Blue hit a 1.2 showing in the demo — up 33 percent from the previous episode and 20 percent from last summer’s finale. ABC News’ coverage of the DNC brought in a 1.0 rating among adults 18-49. The network finished the night with a 1.1 adults rating and 4.3 million viewers.
Comedy encores gave Fox a 0.7 adults rating and 1.8 million viewers for the night, while the CW had a new episode of The Next post a 0.3 rating with 18-49-ers.
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