Reena Singh to Head Development for Disney’s Branded TV Division

The Disney group overseeing kids and family programming has added 20th Television veteran Reena Singh to its executive ranks.

Singh is joining Disney Branded Television in the newly created role of senior vp development and current series. She’ll have oversight of live-action scripted series for Disney+ and the company’s linear outlets, including Disney Channel and Disney XD. She reports to Ayo Davis, executive vp creative strategy and development.

Disney Branded Television, headed by Gary Marsh, produces all of Disney’s non-theatrical content aimed at kids, teens and families. Davis, formerly head of casting at ABC and Disney+, is in charge of a unit that encompasses development, current programming, original movies, unscripted content, casting and talent relations, integrated content strategy and the educational resource group.

Singh’s direct reports include vp development Jonas Agin and vp current series Kory Lunsford.

The new post is a return to the kids and family side of Disney for Singh, who worked as director, development for Disney Channels from 2005-10. During that time she worked on the smash hit High School Musical 2 and Disney Channel movies Jump In! and Camp Rock, among other projects.

She was most recently senior vp current programming at 20th Television, which came under the Disney umbrella in the 21st Century Fox sale. She has also worked at USA Network, Universal Cable Productions and ABC News and serves on Disney’s Creative Inclusion Council, which creates new content practices to promote inclusive storytelling.

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