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Netflix is further investing in the “docusoap” space.
The streaming giant has handed out renewals for Selling Sunset and Bling Empire and picked up two new shows from the creators of both shows. The renewal for Selling Sunset, from exec producer Adam DiVello, is for two seasons and takes the real estate entry through its fifth cycle. Bling Empire, from showrunner Brandon Panaligan and about a group of wealthy Asian-American friends in L.A., has earned a speedy second season following its January debut.
Joining both shows on the streamer’s docusoap roster are DiVello-produced untitled entry about an all-Black, all-female real estate firm along the Florida coast and My Unorthodox, from the team behind Bling Empire, that focuses on fashion mogul Julia Haart and how she and her family reconcile with their ultra-Orthodox Jewish community upbringing.
In making the announcement Wednesday, Netflix vp unscripted and documentary series Brandon Riegg noted that docusoaps like Selling Sunset, Bling Empire, Deaf U, DeMarcus Family Rules and Buried by the Bernards have been “embraced” by the streamer’s subscribers. “[Docusoaps] can offer a fun, light-hearted escape, or inspire a juicy, heated debate. They can provide a glimpse into a world different from our own, or even show a new side of our own circles.”
Selling Sunset, from Done and Done Productions and Lionsgate, will see Jason and Brett Oppenheim return alongside Chrishell Stause, Christine Quinn, Mary Fitzgerald (and Romain Bonnet), Heather Rae Young, Amanza Smith, Maya Vander and Davina Potratz. DiVello and Done and Done also exec produce the Florida-set new series that centers on Sharelle Rosado, who owns Allure Reality, the real estate agency whose staff will be the center of the new show. A premiere date for the Florida show has not yet been determined.
Bling Empire‘s exec producers Jeff Jenkins, Ross Weintraub and Reinout Oerlemans and star Haart, will oversee My Unorthodox Life. The show will center on Harrt’s family. Lenid Rolov serves as showrunner. The series will debut at a date to be determined this year.
Docusoaps continue to be in high demand as they’re often less expensive to produce than scripted and reality competition series and, in success, can lead to spinoffs. (See E!’s success with Keeping Up With the Kardashians.)
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