Shondaland Recruits OWN Alum as VP Brand Marketing, Communications

Shondaland

Shondaland has recruited a new vp brand marketing and communications.

OWN alum Kristin Robinson will manage brand marketing and communications while taking over content marketing and communication duties from Kristen Andersen, the former ABC publicist who worked on Shonda Rhimes dramas including Scandal, who exited the Netflix-based production company after two years.

In her new role, Robinson was brought in to handle brand communications oversight and added publicity oversight when Anderson exited. She will oversee all marketing and communications for Shondaland, including corporate communications, consumer products, partnerships, Shondaland.com and promotion of the company’s broadcast and streaming content.

“Kristin is a results-driven strategist with broad experience helping guide some of the most recognizable consumer and entertainment brands,” Rhimes said. “Her voice will be valuable as Shondaland’s business and content expansion continues.”

Robinson comes to Shondaland from Oprah Winfrey’s cable network OWN, where she led campaigns for series including Queen Sugar, Greenleaf, Oprah’s Master Class and SuperSoul Sunday, among others. She also managed PR for Oprah’s Book Club and strategy and execution for OWN’s podcast expansion. Before OWN, Robinson was a corporate communications and investor relations manager at Lionsgate Entertainment, where she worked on the studio’s TV series including Mad Men, Weeds and Nurse Jackie.