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Showtime has named a new chief marketing officer.
The pay cable network has promoted Don Buckley to the position. In the role, he will continue to oversee the channel’s marketing, creative advertising and digital media divisions. Responsibilities for the latter include consumer marketing, promotions, media and the day-to-day operations for Showtime Networks’ digital platforms.
Buckley previously served as executive vp program marketing and digital services. He will be based out of the company’s New York headquarters and will report to Showtime Networks president and CEO David Nevins.
“Don’s leadership and steady hand have been indispensable to the growth of Showtime during this period of dramatic change in every aspect of our business,” Nevins said Monday in a statement. “As both a creative innovator and as a strategist, he has driven our marketing to cut through the clutter in this competitive environment.”
Buckley previously worked for Warner Bros. for more than 20 years, where he founded the company’s digital marketing department. He also was a co-founder of Warner Bros. Online, now known as Warner Bros. Advanced Digital Services. Up until 2008, Buckley served as Warner Bros.’ senior vp interactive marketing and previously was vp theatrical marketing.
Before joining Showtime in 2011, Buckley launched the integrated interactive marketing company THA.i. Clients of the service included Imax, Focus Features, CBS Films, Warner Bros. and Universal Studios.
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