Simon Cowell will be lead judge on new musical game show Walk the Line that U.K. TV giant ITV has ordered.
The show format is co-produced and co-developed by Cowell’s Syco Entertainment and Lifted Entertainment, which is part of ITV Studios and behind such ITV hits Love Island and I’m A Celebrity…Get Me Out Of Here!
The six-part series will debut on ITV and its streaming service ITV Hub later in the year, “offering musical variety acts a chance to win a life-changing prize pot.”
Said ITV: “But to win the money, talent alone isn’t enough – the contestants will need nerves of steel.” That is because the top two performers of each evening “face a nail-biting decision in their bid to be crowned champion – to either ‘cash out’ with a tempting cash prize or walk the line and play on. Should they stay in and top the leaderboard, they will then progress to the next show, facing a different cast of performers. The longer the performers can stay in the contest, the bigger the prize pot.”
“We wanted to develop a show which will give the contestants a life-changing cash prize if they win,” said Cowell. “Each show there will be a champion who must make a vital decision… It’s the kind of decision that will have viewers on the edge of their seats – real event TV.”
Said Katie Rawcliffe, ITV head of entertainment: “The format Syco and Lifted Entertainment have created has all the makings of quintessential game show entertainment, but with a compelling twist thrown in each show. It’s great to be continuing our working relationship with Simon and I look forward to introducing this edge of your seat musical game show to viewers later in the year.”
The global rollout for the format will be handled by ITV Studios.
