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Comcast’s European pay TV giant Sky has set an ambitious target to increase the diversity of its workforce.
The company on Thursday announced that 20 percent of its employees in the U.K. and Ireland are to be from Black, Asian or minority ethnic backgrounds by 2025, with at least a quarter of them being Black. The target also applies for its leadership team, replicated for 300 leaders.
The move follows a series of diversity commitments unveiled in June 2020 in the wake of the Black Lives Matter movement following the murder of George Floyd in the U.S., included a promise to invest £10 million ($13.7 million) across its markets to improve the representation and progression of minority groups.
Following these commitments, Sky undertook research into the demographics of the local areas the business operates in, which led to the new 20 percent target. The company’s current U.K. and Ireland employees — among those who disclosed their ethnicity — is 14.7 percent Black, Asian and minority ethnic, with Black representation amounting to 2.7 percent. Meanwhile, Sky’s leadership team is currently 1 percent Black and 9 percent Black, Asian and minority ethnic.
“Last year, we said Sky could, and should, do more to improve diversity and inclusion in our own business, and to support the fight against racial injustice. Over the last few months, we’ve been listening to all our colleagues and today we’re making some ambitious commitments around representation at Sky,” said Stephen van Rooyen, Sky’s executive vp and CEO for U.K. and Europe. “There is clear evidence that businesses with greater cultural and ethnic diversity perform better. Getting this right will enable us to make better business decisions; develop better content on screen, see more innovation off-screen and improve diversity and inclusion across the industry.”
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