Starring castmembers Beck Bennett and Kyle Mooney, the sketch imagined the ad from the director’s point of view. Bennett, acting as the commercial’s writer/director, gets a call from his sister and describes his idea for the ad, but she doesn’t have faith in his concept, making him question the whole thing.
“I think you just don’t get it,” Bennett tells her, trying to run it by someone else. “The whole thing is kind of an homage to the resistance.”
He finally starts to get it: “Uh huh. Tone deaf?” he asks. “Oh, we’re just using them … to sell soda?”
Cecily Strong, portraying Jenner in the sketch, calls a friend to describe the commercial before going on set: “Um, I stop the police from shooting people by handing them a Pepsi? I know, it’s cute, right?”
The real-life ad was pulled by the soft-drink giant after being criticized for cultural appropriation and being tone deaf.
Louis C.K. hosted the April 8 episode of SNL, which opened with Alec Baldwin as Donald Trump speaking with Kentucky voters about everything except the issues, and also featured a sketch in which Baldwin starred as both Trump and Bill O’Reilly, with the Fox News host interviewing Trump about recent allegations against him.