Starz is expanding its focus on underserved communities.
Starz CEO Chris Albrecht announced Friday at the Television Critics Association’s winter press tour that it is making a major push for Latino viewers and adapting three Spanish-language formats, all from Hispanic creators, writers and producers.
In development are Maleficio, based on the popular Mexican production that originally aired in 1983-84 with 320 episodes and was one of the most successful telenovelas of all time; Pour Vida, inspired by a by Richard Villegas Jr. short story; and Santeria, an original idea produced by The Blair Witch creators.
The move comes as Starz has found success in reaching African-American audiences with Power — its highest-rated series — and Survivor’s Remorse; and women, with Outlander, Flesh and Bone as well as The White Queen.
The projects join Antonio Banderas-starring detective drama Havana Quartet, based on the book series by Cuban novelist Leonardo Padura.
Here’s a closer look at all three projects:
The push comes as diversity continues to be a major priority as broadcast, cable networks and streaming services look to court new viewers and produce content that better reflects society.