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NBCUniversal is staying in business with Lauren Ash.
Less than a month after Superstore signed off of NBC following a six-season run, Ash has inked an overall talent and development deal with the company. The pact will see the Superstore star collaborate with NBCU TV and Streaming to find projects for the conglomerate’s entertainment platforms, including broadcast and cable networks as well as streamer Peacock. The agreement also includes a commitment for Ash to write a half-hour comedy pilot for Universal Television.
“Lauren was the first actor we cast in Superstore and she impressed us with her considerable talent during the show’s six-season run,” said Grace Wu, executive vp entertainment content casting at NBCUniversal Television and Streaming. “With the show ending, we want to help Lauren find her next starring vehicle, and we are absolutely thrilled that NBCU will continue to be her home.”
Ash played Dina for six seasons on Superstore and voiced a character for five seasons on Netflix’s She-Ra and the Princess of Power. She launched podcast True Crime and Cocktails with her cousin last year. Her acting credits include co-starring opposite Rebel Wilson in ABC’s short-lived Super Fun Night, Another Period, The Disaster Artist, Lars and the Real Girl and Paul Blart: Mall Cop 2. She’s repped by UTA and Jackoway Austen.
“I could not be more excited that I get to stay within the NBCU family as I embark on the next chapter of my career,” Ash said. “NBCU has been endlessly supportive of me not only as an actor but also as a creative, and I’m beyond humbled and grateful to get the chance to develop my own show under their umbrella this year. I’m deeply proud of the work I did on Superstore and can’t wait to move forward once again with NBCU in this new capacity.”
Talent and development deals have become more common as the competition for actors intensifies amid the Peak TV world.
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