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There’s a change at the top of scripted producers Thinkfactory.
Founder and CEO Leslie Greif is exiting the company he founded in 1992. Adam Reed, who has been serving as president of the ITV-owned company since 2016, has been promoted to CEO. Greif will depart the company and launch a new venture, details of which are being kept under wraps.
“I have loved every minute I’ve spent building Thinkfactory and creating our shows, and working with ITV, an incredible partner,” Greif said. “There is always sadness to leave your ‘baby’ but, at the same time, I feel great in leaving the company on a high note, with a robust slate and in the talented, capable hands of Adam Reed. I have full belief and confidence in him and David George to nurture the next generation of Thinkfactory, as I go full tilt into the future.”
The executive changeover comes after U.K.-based ITV acquired Thinkfactory Media. Greif first sold a 65 percent stake in his company to ITV back in 2013.
Founded as The Greif Co. in 1992, the company produced scripted series, including CBS’ Walker, Texas Ranger; History’s Hatfields & McCoys and Texas Rising; and, more recently, CMT’s Sun Records. The company also produced unscripted series, documentaries and features.
“Thinkfactory Media is one of the most unique and successful shops in our business — the legacy of Leslie Greif is undisputed and we know his next endeavor will be an immensely successful one,” ITV America CEO David George said. “We could not be more confident in Adam’s creative and business acumen, and leadership, as he takes the reins of the company. Thinkfactory is beautifully positioned to embark with ITV America on its next chapter and we’re extremely bullish on the future.”
For his part, Reed has been with Thinkfactory for 14 years, overseeing all aspects of production, creative and business development. He helped grow the company’s unscripted slate with such series as WEtv’s Mama June, Marriage BootCamp: Reality Stars and Million Dollar Matchmaker, among others. He will report to George.
“It’s been a glorious 14 years at Thinkfactory, and to be given the chance to take the kind of creative risks that can change how entertainment content is made, and even defined, is an amazing gift,” Reed said. “I am grateful to Leslie who is an incomparable creative, as well as mentor and friend, and am so proud of everything we have accomplished. Looking forward, I am eager and excited to collaborate with my core team, as well as the talented team at ITV America, as we grow Thinkfactory into its next iteration during a time of unprecedented opportunity in the content business.”
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