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Tom Cerio, who has overseen Warner Bros. Domestic Television Distribution to cable networks and other platforms, is retiring after four decades from his current role as executive vp cable sales.
Cerio will continue his relationship with Warners as a consultant.
He is being replaced by David Decker, who is being promoted to executive vp cable & SVOD sales, according to an announcement Tuesday by Jeffrey Schlesinger, president of Warner Bros. Worldwide Television Distribution.
Decker will report to Ken Werner, president of Warner Bros. Domestic Television Distribution. He will now oversee licensing of all Warner entertainment programming including TV series, movies, animation and original digital productions for pay TV, basic cable, subscription VOD and other satellite and Telco platforms.
“Tommy is one of the most talented, innovative and dare I say, well-liked executives in the television industry,” says Schlesinger. “He has always been passionate about his deals as well as his relationships across the industry with clients, colleagues and competitors alike. He is an innovative dealmaker, a savvy strategist and above all an ethical and respected executive.”
Warner Bros. is a leading supplier of both first-run and off-network TV shows, as well as movies and digital content. Its list of shows includes The Ellen DeGeneres Show, Extra and The People’s Court, and such off-network programs as The Big Bang Theory, Two and a Half Men and Friends.
Decker, a 10-year veteran at the studio, was most recently promoted last year to executive vp business & legal affairs for Warner Bros. Worldwide Television Distribution.
“Having worked on numerous innovative, complex and unusual licensing agreements on a global basis, David has a wide-ranging understanding of the distribution marketplace, its challenges and its opportunities,” says Schlesinger.
Prior to joining Warner Bros., Decker was at Stone Stanley Entertainment and was an attorney at Buena Vista TV and Paramount Pictures Network Television.
Jan. 6, 1:12 p.m. An earlier headline said Tom Cerio was at Warner Bros. for four decades. While his career spans that period, it was not all at Warner Bros. TV.
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