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Tony DiSanto’s DiGa has found a new home.
The longtime television producer has reacquired his production company from ITV and is bringing it under a new multimedia company called Allyance Media Group that he is launching with financier Matthew Bruderman.
DiSanto describes Allyance as a vertically integrated media company that will create, develop and produce content across multiple platforms, from film and television to digital and books. Teen Wolf and Scream producer DiGa will operate as a stand-alone entity within Allyance.
“We look at this as a really great, exciting time to be in the content business,” DiSanto tells THR. “It’s like a wild west, and we wanted to create a company that really allows us to be fluid in terms of how we create content and how we develop content — and also fluid in our business model and how we work with partners and grow the business.”
DiSanto made his career in television, producing such shows as Laguna Beach, The Hills and Wild N’ Out. Together with Liz Gateley, he launched DiGa in 2011 and went on to produce Teen Wolf and other youth programming. ITV bought a 51 percent stake in the business with an option to acquire the remainder of the company within three to six years.
DiSanto first teamed with Bruderman, the chairman and CEO of financial services firm Bruderman & Co., last year to orchestrate what he calls DiGa’s “amicable” split from ITV. “We’re just at the beginning,” he says of the decision to buy the company back. “As I thought more and more about it, I was like, ‘I’d really like to grow this company and build it into a vertically integrated media company.'” He adds that DiGa, which continues to be run by general manager Tommy Coriale, still will work with ITV on several projects. DiGa also will continue to work on existing projects such as feature film Eat Brains Love, which it is developing with Gundpowder & Sky.
Bruderman, meanwhile, will lend his expertise in the business strategy space, including running finances, business development and fundraising for Allyance. The company, which will be based in New York and Los Angeles, is expected to announce additional executive hires and appointments to its board of directors in the coming weeks.
Per Bruderman, the company will focus on teaming with top creators. “Everyone is really a partner,” he says. “This thing is going to be owned by the people — by the Tonys and the future Tonys.”
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