CBS is nailing down more Tough as Nails.
The network has handed out a two-season renewal to the competition series, hosted and co-created by Phil Keoghan. The renewal, which will take the show through its fourth season, comes hours before the season two finale airs on CBS Wednesday night.
“Tough as Nails is the right show at the right time, especially over the last year as we have all become a little tougher and have a deeper appreciation for the many people who keep our communities running,” said Mitch Graham, senior vp alternative programming at CBS. “With Phil Keoghan’s inspired touch as creator and host, he and his team have established an uplifting show that highlights toughness in many forms with unique real-world challenges and remarkable competitors. The show has resonated with viewers, and we are excited to continue to shine a light on the hardworking Americans who get the job done.”
Tough as Nails celebrates blue-collar work by having its competitors — this season’s players included construction workers, a nurse, a pipe welder and a retired Air Force colonel — complete challenges that take place on real-world job sites. Eliminated contestants remain on the show, continuing to take part in team competitions.
“For the first time in a long time we have started paying attention to those who make America work and what’s really important in life,” said Keoghan. “Tough as Nails is about acknowledging and validating those who may have felt forgotten for so long. I encourage everyone to make an extra effort to thank our essential workers. It’s a genuine gesture that will continue to unite us.”
Tough as Nails has been a steady performer for CBS, averaging about 3.9 million viewers and a 0.6 rating in the key ad demographic of adults 18-49 for its second season (including a week of delayed viewing). Phil Keoghan and Louise Keoghan created the series and executive produce with Anthony Carbone. Raquel Productions Inc. produces in association with Tough House Productions Inc.
