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BANFF, ALBERTA — Celebrity TV chef Jamie Oliver has unveiled his first Canadian TV series to help home cooks better use fresh ingredients in their meals.
Oliver’s production shingle, Fresh One Productions, and Canadian indie producer Bristow Global Media announced at the Banff World Media Festival that they have jointly sold a culinary competition show, Pressure Cooker, to the W Network for a fall 2014 debut.
The studio-based reality series, comprising 10 one-hour episodes, is the first project from a creative partnership between BGM and Fresh One that was unveiled in fall 2013.
Pressure Cooker will see celebrity chefs paired with home cooks who must select ingredients from a conveyor belt and then use them to cook tasty meals against the clock.
A tasting expert will judge the cooked meals and declare a winner at the end of each episode.
Pressure Cooker aims to reflect Oliver’s social values about eating well, according to BGM president Julie Bristow.
“The idea is to get people educated and aware of what they can make with these ingredients and under a time pressure,” she told The Hollywood Reporter.
Pressure Cooker is now being cast and will use ample brand integration.
Bristow said conversations with Fresh One are ongoing about how the finished Canadian series and format rights will be shopped internationally.
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