- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
Turns out a year off didn’t hurt AMC’s Breaking Bad.
Sunday night’s Season 4 premiere collected 2.6 million total viewers, setting a series high and improving upon its March 2010 Season 3 bow by 30 percent.
The Bryan Cranston-Aaron Paul starrer also averaged 1.45 million viewers in the advertiser-coveted adults 18-49 demographic, up 26 percent compared with the drama’s Season 3 opener. In addition, the premiere’s 1.43 million in adults 25-54 was up 29 percent year-over-year.
The series also bested AMC’s fourth season premiere of Mad Men in several demos: up 19 percent in adults 18-49; up 56 percent in adults 18-34; and up a whopping 142 percent in men 18-34 compared with the July 2010 opener.
Email: Lesley.Goldberg@thr.com; Twitter: @Snoodit
‘Breaking Bad’ Star Bryan Cranston on Walter White: ‘He’s Well on His Way to Badass’ (Q&A)
Sign up for THR news straight to your inbox every day