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The cold weather might be posing problems for much of the U.S., but it appears that many are cozying up to their TVs during the afternoon. CBS’ daytime lineup just brought in its biggest weekly audience in more than eight years.
For the week ending Feb. 2, CBS averaged 4.8 million viewers — the network’s largest weekly viewership since December 2005. Among the targeted women 25-54 demo, CBS averaged a 1.6 rating. That marks a nearly four-year high, its best showing since February 2010.
The biggest winners were The Talk and Let’s Make a Deal 1 and 2, which posted series-high weeks with a respective 3.2 million, 3.7 million and 4.2 million viewers. (Let’s Make a Deal, like The Price Is Right, typically turns in a much stronger second half-hour, ratingswise.)
As for The Price Is Right, with 6.1 million viewers for its first half-hour and 7.1 million in the second, the top game show brought in its best numbers since 2004.
Soap operas The Bold and the Beautiful and The Young and the Restless also saw highs, with their best weekly audiences since 2007 and 2008, respectively. The Bold and the Beautiful averaged 4.2 million viewers, while TV’s top soap The Young and the Restless scored 5.7 million.
January’s frigid temps and rising snow have been a boon elsewhere in daytime. Many syndicated series just hit season highs as well.
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