The Academy of Country Music Awards, airing five months later than planned due to the coronavirus pandemic, fell victim to that delay and the general downward trend among awards shows in the ratings.
CBS’ broadcast of the awards Wednesday night led primetime across the board but turned in the show’s lowest ratings ever, per Nielsen’s final same-day figures. The three-hour telecast drew a 1.1 rating among adults 18-49 and 6.82 million viewers, down considerably from the previous all-time lows set last year: 1.6 in the demo and 9.92 million viewers.
The awards did, however, outdistance everything else on broadcast or cable in primetime. The No. 2 show in both adults 18-49 and total viewers was America’s Got Talent (0.6, 5.33 million) on NBC, which was fairly steady week to week. No other show got above a 0.5 in the key ad demographic.
News programming, per usual in the last few months, dominated the cable rankings. Fox News’ primetime lineup — Tucker Carlson Tonight (4.62 million viewers), Hannity (4.46 million) and The Ingraham Angle (3.86 million) — finished 1-2-3 among viewers in primetime, with MSNBC’s Rachel Maddow Show fourth at 3.57 million. (Taking the total day into account, The Five on Fox News slots in ahead of Ingraham’s show for third overall on cable.)
Outside of news, HGTV’s Brother vs. Brother (1.58 million viewers) was the most watched cable show, while The Real Housewives of Beverly Hills led all of cable in the 18-49 demo with a 0.4 rating.
The ACM Awards are produced by Dick Clark Productions, which shares a parent company with the Billboard-Hollywood Reporter Media Group.
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