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Sunday’s CBS telecast of the 2013 Emmys jumped 33 percent from last year’s audience, with final returns giving the kudos 17.6 million viewers — its highest viewership since 2005. That year the show did not have to go up against football.
The show, which clocked in at 3 hours and 15 minutes, saw one of the strongest lead-ins in recent memory thanks to football coverage running right up until the 8:00 p.m. ET start time, bleeding into the hour by a couple minutes. Averaging a 4.9 rating among adults 18-49, the show also jumped 26 percent from last year’s final demo figures (3.9 adults). CBS estimates a whopping 40 million tuned into the broadcast at one point or another.
Sunday Night Football naturally topped the Emmys, with early figures giving the game a 6.9 rating among adults 18-49 and 18.7 million viewers. That adults rating, likely to rise in finals, is 7 percent down from last week’s outing. The three installments of Football Night in America averaged a 1.8, 2.5 and 5.0 adults rating. NBC averaged a 5.5 rating with adults 18-49 and 15.2 million viewers.
More NFL overrun and animation encores brought a 1.1 rating with adults 18-49 and 2.6 million viewers.
ABC’s encore block averaged a 0.6 rating with adults 18-49 and 3.3 million viewers.
Univision brought in a 1.0 rating with adults 18-49 and 2.8 million viewers, while Telemundo averaged a 0.4 in the demo and 856,000.
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