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The “Pairability” episode, in which new Glee regular Darren Criss worked with the contestants vying to win a seven-episode arc on the Fox series on duets, posted double-digit growth (up 16 percent) in the advertiser-coveted adults 18-48 demographic compared with the July 10 installment.
In addition, the episode posted a 13 percent improvement week-over-week in the Glee Project’s target adults 12-24 demo and was up 8 percent in total viewers and women 18-49, according to Nielsen Media Research.
Glee Project producer Ryan Murphy compared the reality series to his Fox series, noting that the slow ratings build was attributed to positive word-of-mouth.
“When Glee first came on the air it did OK, it wasn’t great,” Murphy told The Hollywood Reporter last week. “People wrote articles saying it did not do well; it was a disappointment. What happened with Glee was word-of-mouth and it built. Somewhere around Episode 6-7, it was considered a success. If you look at the ratings for The Glee Project, it’s done the exact same thing.”
Since its June 12 premiere – when it struggled to lure viewers opposite the Tony Awards — the series has posted a 115 percent gain among adults 18-49 with a 77 percent uptick in total viewers.
The remaining seven contenders face their next challenge with Glee mentor Max Adler teaching contenders how to “grin and bear it” during “Tenacity” on Sunday.
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