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Three more new series launched on Thursday night — none of which made much of an impression out of the gate. Live-plus-same day numbers have Fox’s Gracepoint and NBC’s A to Z and Bad Judge all pulling low numbers among adults 18-49.
The Fox drama, an update on a British series, scored a 1.2 rating among adults 18-49 and 4.8 million viewers. That showing would be easier to stomach if it wasn’t a drop-off from its Bones lead-in. The procedural, steady with last week, fetched a 1.5 rating in the key demo. Gracepoint‘s success will now be determined by how many viewers find it on DVR and on demand. As of now, Fox projects a modest 33 percent lift in live-plus-7 returns.
NBC’s new shows at least managed to hold their lead-in from The Biggest Loser. Bad Judge, pulling a 1.3 adults rating and 5.9 million viewers, matched Loser‘s demo score. While A to Z launched in the 9:30 p.m. time slot with a 1.2 in the demo and 4.8 million viewers. (Parenthood pulled a 1.3 rating with adults under 50.)
Thursday’s big retention watch was on How to Get Away With Murder. And after last week’s huge premiere, and record-setting DVR lifts, the second episode was again the most watched series of the night. (That, of course, does not include CBS’ Thursday Night Football — which looks to be steady with last week and will easily top all broadcast once final ratings are in.)
As for Murder, its demo showing dropped 18 percent (seventh-tenths of a point) to a 3.2 rating. Its viewership went down to 11.8 million viewers. That was enough to still top Grey’s Anatomy (2.6 adults rating, down half of a point) and Scandal in audience, though Scandal (dropping six-tenths of a point) was still the demo champ with a 3.3 rating with the under 50 set.
The CW also launched its fall season on Thursday night with the return of The Vampire Diaries, which scored a 0.9 rating among adults 18-49 and 1.8 million viewers. Down three-tenths of a point from last fall, it was improved from its recent finale. Reign‘s same-day showing might be more of a bummer. It only notched a 0.4 rating in the key demo at the top of its sophomore season, half of last year’s opening score.
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