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In its move from Sunday and a coast-to-coast live telecast, the 2016 Grammys held relatively steady in the ratings — almost dead even with total viewers, though losing some of 2015’s younger haul. With time-zone adjustments, CBS’ three-plus-hour telecast averaged 24.95 million viewers and a strong 7.7 rating among adults 18-49.
Those updates come after the CBS airing averaged a 16.1 overnight rating among Nielsen’s metered market households Monday night. That’s just a hair off from the early numbers last year, a 16.7 overnight rating that ultimately translated to a six-year low for the music kudos. Monday also marked the first time in a while that the CBS telecast aired live on both coasts. Falling on a national holiday, the move was obviously designed to lift numbers — especially in light of 2015’s six-year low for the music awards.
All told, the 2015 telecast averaged an 8.5 rating among adults 18-49 and 25.3 million viewers. That makes this Grammys virtually even with total viewers but down somewhat, roughly 8 percent, in the key demo. However disappointing the low, the Grammys remain a TV powerhouse — the second-highest rated award show telecast of the TV calendar, trailing only the Oscars in the power rankings. Monday’s Grammys easily rank as the top-rated entertainment telecast of 2016 thus far.
ABC owned the race for second place. Though down from the previous week’s season highs, The Bachelor managed to finally top Fox’s The X-Files in the key demo. The show averaged a 2.2 rating among adults 18-49, edging out X-Files by just one tenth of a point. At 10 p.m., Castle pulled a 0.9 rating in the key demo.
As for Fox, The X-Files took the night’s hardest live-plus-same day hit against the Grammys — dropping four-tenths of a point. The network also had a steady episode of Lucifer, averaging a 1.6 rating in the key demo.
NBC, the only other network to air originals on Presidents Day, had new editions of Superstore (1.2 adults), Telenovela (0.7 adults) and The Biggest Loser (0.9 adults). Each fell by two-tenths of a point from last week.
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