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NBC’s coverage of the Pyeongchang Winter Games was not the only original Monday, but it might as well have been.
The network’s primetime coverage of the Olympics, which included a first-ever gold medal in snowboarding thanks to Chloe Kim, averaged a 14.5 overnight rating among households between NBC and NBC Sports Network coverage. That’s up 6 percent from 2014 in Sochi. Looking at just the NBC telecast —it was also steady, though not improved.
Pyeongchang is benefiting from a record surge in streaming viewership and is further aided by the network’s choice to air live East Coast telecasts in an early window on the West Coast. Sunday’s audience climbed to 26 million viewers with all venues tallied.
Though the other broadcast networks have backed off from the Olympic-driven NBC, it isn’t all repeats. The Bachelor, dipping 17 percent, ranked No. 2 for the night by all measures with a Fast Affiliate score of a 1.5 rating among adults 18-49 and 5.9 million viewers. CBS put out a new Big Brother: Celebrity Edition, which took a 1.3 rating in the key demo. On the CW, Legends of Tomorrow earned a steady 0.5 rating.
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