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Red Nose Day didn’t really catch on in its first outing. The live NBC charity event, an imported concept from the U.K., averaged a very modest 3.2 million viewers and a 0.8 rating among adults 18-49 on Thursday night.
Spanning all three hours of the primetime block, the philanthropic effort did manage to raise a considerable amount of money for children’s charities. The network touted $21 million in donations thus far, with that number likely to grow over the coming 30-day drive.
And, in all fairness, viewers seemed to take note that the TV season was officially over on the eve of the Memorial Day weekend. A CBS repeat of The Big Bang Theory was the biggest thing going. The second outing of ABC’s 500 Questions took a two-tenths hit, averaging a 1.0 rating among adults 18-49.
The highest-rated original effort of the night was Fox’s Wayward Pines. After substantial DVR growth for the premiere — it nearly doubled with three days of time-shifting — a bigger crowed turned out for the second episode. Wayward Pines (1.2 adults) grew by two-tenths of a point in the key demo and added 1 million viewers.
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