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After taking a nose dive Wednesday, NBC’s coverage of the Rio Olympics held steady on Thursday, thanks in part to one of the final races by Jamaican star athlete Usain Bolt.
Thursday’s primetime coverage, which included coverage of the men’s 200m final, for which Bolt won gold, nabbed a 14.8 overnight rating among households. Fast-affiliate scores give primetime coverage 20.5 million viewers and a 5.7 rating among adults 18-49 for NBC.
Thursday’s race marked Bolt’s last-ever appearance in an individual event at the Olympics. However, he will compete one more time, on Friday in the men’s 4x100m relay.
With three nights left of the Olympics, the NBC-only coverage now stands at an average of 26.4 million viewers and a 14.9 household rating. Rio is still well behind the London Olympics, which were averaging more than 31 million viewers at this point in the 2012 Summer Games.
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