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NBC managed another easy Sunday win on the shoulders of the NFL. But while the primetime game was improved from the same one a year ago, it was off just enough from the previous week to mark a season low in early ratings.
The Chiefs-Texans game averaged a 10.6 rating among metered market households. Steady by most standards, off just 4 percent from the previous week, it still marks an overnight low for the NFL franchise this season. On the bright side, the big losses of the 2016 season continue to be less of an issue for the league — despite ongoing controversy about how players choose to protest during the national anthem. Sunday’s match-up was up 3 percent from the comparable game five of the 2016 season.
Strong NFL overrun aided Fox, which saw The Simpsons jump from its premiere to a 2.2 rating among adults 18-49. Freshman Ghosted held 100 percent of its premiere score from a week ago. That episode rose to a 1.8 rating among adults 18-49 with initial time-shifting. Family Guy (1.4 adults) and The Last Man on Earth (1.0 adults) followed.
An absence of football hurt CBS’ linear haul. 60 Minutes came in with a season low 9.9 million viewers, while the second episode of drama Wisdom of the Crowd slipped to a 1.0 rating among adults 18-49 and just under 8 million viewers. NCIS: Los Angeles returned with a 1.0 rating in the demo as well, though its audience perked up to 8.4 million. The premiere of Madam Secretary earned a 0.8 rating.
Seemingly dead on arrival with last week’s premiere, Ten Days in the Valley slipped even further on ABC. The drama logged a lowly 0.4 rating among adults 18-49 at 10 o’clock, putting its future in the time slot in serious doubt. It was ABC’s only scripted series of the night, following Toy Box (0.4 adults), America’s Funniest Home Videos (0.9 adults) and Shark Tank (1.1 adults).
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