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Today‘s first full week of Olympic coverage brought more ratings victories for NBC.
Despite viewership loss to Good Morning America on Feb. 11, the morning show averaged a dominant 6.221 million viewers for its Sochi telecasts between Feb. 10 and 14. During the same period, GMA averaged 6.010 million viewers. It’s the show’s biggest victory since it covered the 2012 Olympics in London, but it’s a narrow one.
Margins aside, what’s most interesting about both series’ showings is how big their average audiences were. Today managed to outperform its showing during the London Games — when the race between first and second place was tighter. Last week actually marked Today‘s biggest audience since the April 2011 coverage of the British royal wedding of the Duke and Duchess of Cambridge.
The win among adults 25-54, the key demographic for morning shows, saw a similarly small spread. With an average 2.545 million in the demo, a 2.1 rating, Today bested GMA‘s 2.360 million viewers (2.0 rating) by less than 200,000.
Still, for Today, that’s the largest distance its gotten from GMA since London.
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