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With no lead-in to speak of, and knowing that the real story will play out over the coming months with time-shifting and streaming plays, Trevor Noah got off to a reasonably strong start on Comedy Central.
His era of The Daily Show kicked off with nearly 1.1 million viewers on Monday night. That’s within the realm of a typical Jon Stewart showing in the time slot over the past year, albeit a little shy. Among adults 18-49, Noah netted a 0.4 rating in the demographic.
Where Noah really excelled was in his gross audience across the suite of Viacom channels that simulcast his first episode. All together, he brought in nearly 3.5 million viewers on the 12 outlets. That is not a crutch he will have in future episodes, but it likely did a good job of drawing new eyeballs that weren’t planning to tune in.
A release from Comedy Central also touted that the debut saw its adults 18-34 score jump 41 percent — and that the median age dropped by six years (to 46).
Noah’s home network audience came in just north of the only other comparable launch of late, Larry Wilmore‘s January debut in the 11:30 p.m. time slot. (Wilmore pulled 963,000 viewers and a 0.5 rating among adults 18-49 during his first night.)
There will be a great deal of patience for Noah, both in ratings and content, but he has some exceptionally big ratings shoes to fill. Stewart was late-night’s leader in adults 18-49 prior to Jimmy Fallon‘s successful move to Tonight, and his show went out on a strong note. The August send-off hit a near-record 3.6 million viewers.
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