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With NBC enduring a highly publicized ratings dip this midseason, attention has been fixed on the return of The Voice and whether the fourth season of the network’s new flagship could drive numbers closer to the highs from this past fall.
The singing competition finally returned Monday night, and Fast National returns have it delivering stronger numbers than in the fall, though taking an expected plunge from its Super Bowl-driven kickoff in February 2012. The two-hour blind-auditions round averaged a 4.7 rating with adults 18-49 and 13.4 million viewers. In the key demographic, that’s half of a point (or about 12 percent) north of the fall opener (4.2 adults).
For those anxious for American Idol comparisons, the number comes in 22 percent shy of the Fox series’ January premiere. That pulled a 6.0 rating among adults 18-49. As for this week, however, The Voice seems very likely to outdo Idol. After two months back on the air, Idol pulled a 3.6 rating with adults 18-49 and 12.9 million viewers during last week’s Wednesday performance episode.
NBC’s other big return, Revolution, had a lengthy hiatus to combat. The freshman drama brought in a 2.7 rating with adults 18-49. That’s two-tenths of a point south of its winter finale (2.9 adults) and a steeper drop from its handsome fall debut (4.1 adults). Revolution also came up 13 percent shy of its recent average. The network topped all other broadcast competition for the night, averaging a 4.0 with adults 18-49. It fell short of ABC in total viewers, however, with 11.3 million.
CBS aired originals of its Monday lineup, kicking the night off with season lows for How I Met Your Mother (2.7 adults) and Rules of Engagement (2.1 adults). The comedies were down a respective three- and two-tenths of a point. 2 Broke Girls (2.9 adults) was up a tenth, and Mike & Molly (2.6 adults) was up by two-tenths. Hawaii Five-0 (2.0 adults) shed a tenth, giving CBS an average 2.4 rating with adults 18-49 and 7.8 million viewers for the night.
Dancing With the Stars might be the biggest casualty of The Voice‘s return. The ABC competition fell a significant nine-tenths of a point, about 23 percent, from last week’s premiere to a 2.3 rating among adults 18-49. But the veteran series still topped in total viewers with 14.1 million. Castle (2.1 adults) was off a tenth of a point from last week, giving ABC a nightly average of a 2.2 adults rating and 12.95 million viewers.
Bones (1.9 adults) and The Following (2.3 adults) were both down by two-tenths from their previous originals, giving Fox a nightly average of a 2.1 rating with adults 18-49 and 6.7 million viewers.
On The CW, The Carrie Diaries pulled a steady 0.4 rating with adults 18-49. The network averaged a 0.3 adults rating and 681,000 viewers.
Univision averaged a 1.5 rating with adults 18-49 and 3.7 million viewers.
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