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This year’s TV upfronts are in the books. The broadcast networks, over four days of glitzy parties and presentations, touted new and returning shows, their size, scope and stability in their quest for $10 billion in advertising revenue.
But unlike recent years where the networks took jabs at the digital platforms that have been increasingly stealing viewers away from linear TV (looking at you, Netflix), most of the companies lightened up on their streaming disdain as they began to tout their own OTT services. ABC, NBC and CBS all touted their digital platforms, too.
With the four-day marathon drawing to an end, insiders and ad sales execs alike are still digesting everything from NBC, Fox, ABC, CBS and The CW’s star-studded presentations.
Here, The Hollywood Reporter has collected a snapshot of the week in one handy guide. For more upfronts analysis, check out THR‘s renewal and cancellation scorecard, full broadcast schedule, timeslot wars, studio scorecard, all the show trailers and this year’s biggest trends.
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