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Verizon is adding to its deal to offer Disney+ free to its customers.
Disney’s full streaming bundle — which includes subscriptions to Disney+, Hulu and ESPN+ — will now be given away to Verizon customers as part of certain unlimited data plans.
The bundle, which normally retails for $12.99 per month, will be included in the Play More Unlimited and Get More Unlimited plans that are part of Verizon’s Mix & Match offering for families with four-or-more lines. Those plans, which sell for $45 per month and $55 per month, respectively, also come with Apple Music.
“The addition of the Disney Bundle to our agreement with Verizon reinforces our commitment to providing their subscribers with access to high-quality entertainment from Disney+, Hulu and ESPN+,” said Sean Breen, Disney executive vp platform distribution. “We are always looking for the most advantageous ways for consumers to experience our content and we are pleased to work with Verizon so that they can provide their customers with these appealing new offers.”
The telecom giant gave away a free year of Disney+ to its unlimited customers when the service launched last November. It was a valuable deal for the fledgling service, contributing to 20 percent of the 26.5 million subscriptions it attracted by the end of 2019. Disney+ now has more than 60 million subscribers.
The expanded offering comes as Disney is gearing up to release its live-action Mulan remake to Disney+ subscribers for an additional one-time fee of $29.99.
Offerings such as these have become a popular tactic for upstart streaming services to gain traction. Last year, Apple offered a year of its new TV service, Apple TV+, to people who bought certain devices likes iPhones. And Quibi teamed with T-Mobile to offer a year free for some of the cell phone carrier’s customers.
Going forward, Verizon will offer six-months of free Disney+ for customers signed up for its $35-per-month Start Unlimited plan and its $45-per-month Do More Unlimited plan.
Verizon customers who are currently nine months into their year of free Disney+ can get the bundle offer by moving to the Play More and Get More Unlimited plans for an extra $6 per month. They can also stay on their current plans and add Hulu and ESPN+.
The offering will become available to Verizon customers on Aug. 20.