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VH1 is bringing back Hit the Floor for another season.
The cable network has renewed the scripted drama, centered on a group of professional basketball dancers, for a sophomore run, it was announced Monday.
According to VH1, Hit the Floor is the highest-rated freshman scripted cable series among the advertiser-coveted adults 18-49 demographic, where it averages a 1.2 rating. The series draws an average of 1.9 million total viewers.
“We always knew that Hit the Floor was a strong project from the beginning and we are thrilled that so many of our viewers agree with us, “ said Jill Holmes, VH1’s senior vp West Coast production and development. “With creator James LaRosa at the helm, everyone in front of and behind the camera has created a compelling, addictive series with high-energy dance numbers, and we can’t wait to continue the storyline that’s made it the No. 1 cable show in its time period among adults.”
Hit the Floor follows fictional basketball team the Los Angeles Devils, whose players share the fame, money, sex and power with their dancers, the Devil Girls. Hit the Floor stars Dean Cain, Kimberly Elise, Charlotte Ross, Taylour Paige, Logan Browning, Valery Ortiz, Katherine Bailess, Jonathan McDaniel, McKinley Freeman, Rob Riley and Don Stark. Hit the Floor was created by LaRosa, who serves as executive producer along with Maggie Malina. Bryan Johnson and the Film Syndicate also executive produce.
Hit the Floor marks VH1’s second scripted series following Single Ladies, which will return for its third season in 2014. The series marks the network’s latest attempt to grow into a home for originals as it continues to find success with unscripted fare, including docuseries T.I. and Tiny: The Family Hustle, which was recently picked up for a third season.
Hit the Floor wraps up season one July 29.
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