- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
NBC is using the upcoming Olympic Games in Rio to give two of its returning series an extra boost.
The America Ferrera-led Superstore, which is heading into its second season, will air a special Olympics-themed episode on Friday, Aug. 19, at 10:30 p.m. ET immediately following Olympics coverage. A 30-minute preview of the season 11 opener of The Voice, featuring the official debuts of new coaches Miley Cyrus and Alicia Keys, will premiere on Sunday, Aug. 21, at 10:30 p.m. immediately following the closing ceremony for the Games.
“The Olympics give us a unique chance to expose some of our strongest shows to millions of viewers who might not otherwise see them,” NBC Entertainment chairman Robert Greenblatt said in a statement. “So we wanted to showcase our great new comedy hit Superstore with a special Olympics-related storyline, as well as blow the doors open on this fall’s blind auditions of The Voice featuring Alicia Keys and Miley Cyrus — our two new coaches — alongside Blake [Shelton] and Adam [Levine]. Much appreciation to Mark Lazarus and our sports division who bring us the gift of the Olympics every two years.”
This marks a departure for NBC, which in recent years has used the Summer Olympics to draw eyeballs to first-year series. In 2012, drama Revolution and comedies Go On and Animal Practice got the extra bump. However, none of the three survived to a third season. Greenblatt told reporters back in May before the upfronts that Superstore, one of just two returning comedies on NBC’s 2016-17 schedule, would be airing during the Olympics.
At the time, Greenblatt also said that Better Late Than Never, a travel-reality show featuring William Shatner, Henry Winkler and George Foreman, would nab a post-Games slot. However, that show was not included as part of NBC’s announcement on Thursday.
The 2016 Summer Olympics will run Aug. 5-21 on NBC and its affiliated networks.
Sign up for THR news straight to your inbox every day