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AMC’s zombie drama was the most-tweeted series during the 2015-2016 TV season with an average of 435,000 tweets sent per episode in the U.S., according to a report from Nielsen. It bested Fox’s Empire, which generates an average 387,000 tweets per episode, and HBO juggernaut Game of Thrones, with 252,000 tweets per episode. Rounding out the top 10 were The Bachelor, The Voice, WWE Monday Night RAW, American Horror Story: Hotel, Teen Wolf, Love & Hip Hop and Scandal.
Streaming shows didn’t crack the top 10, but when broken out into their own category, Netflix dominated. It had the top three slots with Fuller House (with 1.3 million tweets sent in the U.S. in the 30 days following its release), Making a Murderer (526,000 tweets) and House of Cards (433,000)
While it’s no surprise that top-rated series would also be widely talked about on Twitter, Nielsen revealed some less obvious facts about how the TV season played out online. The most-mentioned Twitter account of the season was Kanye West’s during his appearance on Saturday Night Live in February. Nearly 490,000 tweets were sent about the episode using his @kanyewest handle. Other popular mentions include @kobebryant during his final game as an Los Angeles Laker and @realdonaldtrump during the Republican primary debate on March 3.
Meanwhile, #SB50 was the top hashtag of the season with 3.7 million tweets sent. The No. 2 hashtag was #Oscars with 2.9 million tweets, and No. 3 was #DemDebate with 1.8 million tweets about the Oct. 13 event.
The most-tweeted special during the season was CBS’ broadcast of the Grammy Awards on Feb. 15, which generated 7.6 million tweets in the U.S. Close behind were ABC’s broadcasts of both the Academy Awards with 7.2 million tweets and the American Music Awards with 5.3 million tweets.
The top sports event on Twitter was the Super Bowl with 16.9 million tweets sent in the U.S. about the game. The most-tweeted moment from a sports event came one minute after the end of the halftime show featuring Coldplay, Bruno Mars and Beyonce, when 162,000 tweets were sent.
Given television’s focus on the presidential primary race over the last year, Nielsen also broke out the top debates on the social media site by political party. CNN won on both sides of the aisle, with its Oct. 13 Democratic debate resulting in 2.8 million tweets and its Sept. 16 Republican debate resulting in 2.5 million tweets.
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