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With its Olympics coverage annihilating repeat-laden competitors, NBC jumped into first place in the Nielsen ratings last week.
Friday’s opening ceremony (34.9 million viewers, 10.3 rating among adults 18 to 49 and a 32 share) was the network’s most-watched night of programming since the finale of “Friends” in 2004.
Although the opening performance made the biggest headlines, NBC managed to draw an even better rating in the adult demo for Sunday’s primetime competition coverage (32 million, 11.2/31).
NBC’s 17.7 million average viewers for the week overall marks thehighest for any network since Fox’s Super Bowl week in February, andthe best for NBC in two years. The three-day average has consistentlyoutpaced the 2004 Athens Games.
In addition, the Peacock had the top-rated entertainment program lastweek with Tuesday’s episode of “America’s Got Talent” (12.6 million,3.5/10). Wednesday’s “Baby Borrowers: Lessons Learned” (3.3 million,1.2/3) reunion special, however, made for an unimpressive seriescloser.
Fox stepped back to second place for the week, continuing to be led bya two-part finale of “So You Think You Can Dance” (9.7 million,3.3/11). The network also aired the “Teen Choice Awards” (4.4 million,1.5/5) hosted by Miley Cyrus. The show placed third in the adult demo,yet spiked 77% in its target teen audience.
CBS placed third for the week, led by a “Two and a Half Men” repeat (10million, 3.0/9). On Thursday, “Flashpoint” (6.3 million, 1.7/5)continued to grow in its new 10 p.m. period.
ABC’s “Wipeout” (7.3 million, 2.8/9) won its time period despite airinga best-of clip show. But the two-hour finale of “I Survived a JapaneseGame Show” (4.5 million, 1.8/6) hit a series low.
Overall: NBC (17.7 million, 5.6/17), Fox (5 million, 1.8/6), CBS (5.7million, 1.5/5), ABC (3.7 million, 1.2/4) and the CW (1.5 million,0.5/2).
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