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LONDON – The Wimbledon final on Sunday drew 1 million tweets worldwide, Twitter said in a blog post. That was down from 3.4 million during last year’s final.
But the tournament overall generated more than 6 million tweets this year, up from 5.7 million in 2013.
Scottish tennis star Andy Murray‘s 2013 win set a new U.K. Twitter record at the time. Over a 12-hour period on the final day of the event, his final against Novak Djokovic was mentioned more than 3.4 million times on Twitter, with activity peaking at 120,000 tweets per minute as he hit the winning shots.
That outperformed the per-minute social media activity of the Summer Olympics in 2012 and other British events.
In its blog post summarizing 2014 tournament activity, Twitter U.K. said that 85 percent of the seeded players were on Twitter this year, boosting engagement.
The most-tweeted-about match of the tournament was Sunday’s men’s final, which Djokovic won against Roger Federer. Twitter U.K. said celebrities also helped drive activity. For example, Hugh Jackman posted a selfie with Spain’s Rafael Nadal, which got retweeted nearly 4,000 times.
Canadian women’s finalist Eugenie Bouchard was among those players who saw their popularity soar over the course of the tournament. According to Twitter, she gained more than 100,000 followers.
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Robert De Niro