WME’s Rick Rosen, Howard Gordon Spoof Pilot Season ‘Start Gifts’ (Video)

As many of the nearly 100 broadcast and cable pilots begin production, a new parody video is making the rounds mocking the “start gifts” that many agencies send out to talent and showrunners.

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New Girl alum — and WME client — Nelson Franklin stars in the seven-minute parody as a beleaguered second assistant to TV head Rick Rosen, who has tasked the up-and-comer with delivering scores of “start gifts” to the agency’s many clients.

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As he struggles to crisscross Los Angeles delivering the tiny packages, “Young Mitch” doesn’t get the warmest reception from WME’s clients — including Howard Gordon (who has multiple pilots in the works this season), Shawn Ryan (CBS’ Beverly Hills Cop) and Larry Charles (ABC’s Mixology).

The video was produced in-house as part of WME’s quarterly staff meetings where the agency’s various departments put together creative clips to spotlight their accomplishments. Start Gifts joins previous parodies including Pinkberry: The Movie, and its sequel Staff Meeting: The Movie.

Check out the pilot season parody, below.

Email: Lesley.Goldberg@thr.com; Twitter: @Snoodit