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WWE is expanding its film efforts into television and digital, announcing Wednesday a concerted push into the the arenas with an eye on both scripted and unscripted entertainment.
“Given the size of our fan base and their appetite for WWE programming well beyond our core in-ring shows, this is the ideal time to further establish the WWE brand with new genres across platforms,” said WWE chairman and CEO Vince McMahon. “WWE Studios is open for business with this new TV and digital initiative.”
WWE Studios, previously WWE Films, has been boosting the pedigree of projects of late. Upcoming features include Fighting With My Family (starring Dwayne Johnson and Vince Vaughn) and Josh Duhamel’s The Buddy Game. Studio president Michael Luisi will continue to oversee the new ventures, and the studio will be represented by WME in these endeavors.
“Our new expanded focus on television and digital continues to push WWE Studios as a multiplatform production company, with the ability to create original content for global distribution as we have successfully done for the big screen,” said Luisi. “We look forward to identifying key partners to work alongside us while creating opportunities to use our on-screen WWE talent in new and exciting ways.”
The step is a natural one for WWE as it’s upped its entertainment efforts. Reality show Total Divas, and its spinoff Total Bellas, have been rare breakouts for E!. There’s also a Andre the Giant documentary coming to HBO in 2018.