- Share this article on Facebook
- Share this article on Twitter
- Share this article on Email
- Show additional share options
- Share this article on Print
- Share this article on Comment
- Share this article on Whatsapp
- Share this article on Linkedin
- Share this article on Reddit
- Share this article on Pinit
- Share this article on Tumblr
YouTube is bolstering its originals team as it pushes further into scripted programming.
The company has hired former WGN America programming executive Jon Wax and former Fox Broadcasting marketing head Angela Courtin. The pair will serve as development and marketing executives, respectively, in newly created positions at YouTube Red. Wax will oversee drama, scripted and current programming, while Courtin will serve as the global head of YouTube TV and originals marketing.
YouTube has been ramping up its investment in original programming recently, unveiling at the Television Critics Association’s press tour earlier this month a handful of new original series and films that will debut exclusively on YouTube and YouTube Red this fall. The programming slate includes inventive comedies, unique dramas, action-thrillers and competition series.
In his new role, Wax will be responsible for building YouTube’s drama development slate, including drama-themed movie acquisitions in the U.S., and will report to Susanne Daniels, YouTube’s global head of original content. He was previously executive vp scripted programming at WGN America and Tribune Studios, where he had worked since 2013. During his time there, Wax built up WGN’s scripted programming slate with his former mentors at Fox, Peter Liguori and Matt Cherniss.
The YouTube originals development team will also include Dustin Davis, who is expanding his duties at the company as head of comedy development and current programming. Davis joined YouTube Red as head of current series a year ago from ABC Network, where he oversaw shows such as Black-ish, Happy Endings and Last Man Standing. As YouTube broadens its content slate, Davis is working to bring more traditional talent to the service. He is overseeing Rawson Thurber’s Ryan Hansen Solves Crimes on Television, Rob Huebel’s Do You Want to See a Dead Body? and the recently announced Cobra Kai starring Ralph Macchio and William Zabka.
Courtin was hired to oversee the marketing strategy for YouTube Red Originals and YouTube TV by the company’s chief marketing officer Danielle Tiedt. She will report to Jodi Ropert, who leads subscription marketing for YouTube. At Fox, Courtin was responsible for developing and guiding overall brand strategy and audience development, overseeing on-air and off-air promotion and advertising campaigns.
Previously announced members of Daniels’ lead executives include Ben Relles as head of unscripted programming and Alex Carloss as head of international originals, both of whom report to Daniels.
Sign up for THR news straight to your inbox every day