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YouTube continues to lean into its music DNA with its slate of original programming.
The ad-supported streaming platform has ordered new projects from Alicia Keys and Quavo, which will join a roster of upcoming programming that includes a Demi Lovato docuseries.
The currently untitled Keys docuseries is expected to provide an intimate look at the Grammy Award-winning singer-songwriter. Will Smith’s Westbrook Media is producing the project, which will premiere later this year.
In Supreme Courts, Quavo will explore communities around the country through famous local streetball courts. He will be joined by NBA players who call those cities home and will highlight little-known stories about the players who got their start on those courts. The special, part of the #YouTubeBlack Voices Fund, will be produced by Critical Content with Quavo, Tom Forman, Jenny Daly and Brian Sher executive producing. It is expected to premiere this summer.
YouTube has also ordered K-Pop Evolution, a docuseries premiering March 31 about the $10 billion K-Pop industry. The project is produced by Banger Films.
These projects join a slate that includes four-part series Demi Lovato: Dancing With the Devil, which premieres March 23 from OBB Pictures and SB Projects.
YouTube has also ordered new installments of Bear Witness, Take Action and second seasons of Glad You Asked, RetroTech, Could You Survive the Movies? and Whindersson: Próxima Parada. Creator Markiplier will also create a second interactive special for the streamer.
The upcoming slate is part of YouTube’s renewed focus on unscripted originals. The company made a brief foray into producing big-budget scripted series for subscription video service YouTube Premium but in 2018 decided to move those shows out from behind the paywall. As part of that move, it opted to stop making scripted projects and offload its slate to other distributors. Breakout hit Cobra Kai, for instance, moved to Netflix, where a third season recently bowed. The show topped Nielsen’s streaming rankings for the week of Jan. 4-11 with 2.11 billion minutes viewed.
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